Executive Summary
Opportunity
AI chatbot services for Perth SMEs via agency partnerships with deep local market understanding. Targeting an underserved market.
Traction
MVP developed with first key agency partnership secured (Word of Mouth). Ready for pilot client onboarding.
Investment Ask
AU$35K (Convertible Note/SAFE) for 10% implied equity. Projected 70.8% IRR (3-Yr).
3-Year Financial Projections (AUD)
Year 1
Revenue
AU$5,519
Profit
AU$2,219
Customers
6
Year 2
Revenue
AU$57,750
Profit
AU$42,750
Customers
25
Year 3
Revenue
AU$209,250
Profit
AU$174,250
Customers
75
Use of Funds (AU$35K)
Return Metrics
Projected 3-Year IRR
70.8%
Market Opportunity (Perth Metro)
TAM
AU$2.1B
Australian SME Digital Transformation
SAM
AU$85M
Perth Chatbot/AI Services
SOM (5-Yr)
AU$8.5M
ktg.one Addressable Market
Competitive Advantages
Local Market Knowledge
Deep understanding of Perth small business needs and pain points.
Agency Partnerships
Established relationship with Word of Mouth (proven track record).
Customization
Tailored solutions vs. generic chatbot platforms.
Risk Analysis & Mitigation
Market Risks
Chatbot market saturation
Mitigation: Focus on Perth small business niche + custom solutions
Probability: Low | Impact: High
Technical Risks
AI/ML development complexity
Mitigation: Phased development with MVP validation
Probability: Medium | Impact: Medium
Competitive Risks
Large tech companies entering market
Mitigation: Local relationships + specialized market knowledge
Probability: Medium | Impact: High
Operational Risks
Agency partnership dependency
Mitigation: Diversified sales channels + direct marketing
Probability: Medium | Impact: Medium
Financial Health Indicators
Gross Margin (Y1)
82.1%
Customer Payback
1.4 months
Monthly Cash Burn
AU$275
LTV:CAC Ratio
16:1
Valuation Justification
Current Valuation (Pre-Seed)
AU$350,000
Implied Multiple (Y1 Rev Proj.)
~63x
Industry Benchmark (Exit Multiple)
4-8x ARR
Projected Exit Valuation (Year 3)
AU$1.26M
Based on conservative 6x Year 3 revenue multiple
